Scrolling through pictures of wedding gowns and bouncing around design ideas with your personal Anomalie stylist to create your custom wedding dress is lots of fun, but nothing beats the thrill of watching a dress that’s uniquely yours, take actual physical form!
Anomalie’s custom dress design process has 4 phases to bring your custom creation to life:
During the “Imagine” stage, you’ll consult with your stylist on specific elements of your dress: silhouette, neckline, back design, train length, lace style, etc. during the design consultation. From then on, you can sit back and enjoy the process as your stylist presents you with fabric samples, your custom sketch and updates from the workshop.
From your design consultation to #unboxing your dream dress, here’s what to expect once you’ve decided on a concept for your Anomalie gown:
Design, Phase 1: Sketch Review
From the elements you select in your design consultation the stylist will create a custom sketch of the dress. Based on the sketch, you might be inspired to add or change elements: you’ll know what you want (or don’t want) when you see it! Just ask Anomalie bride Morgan, who says she didn’t know exactly what kind of dress she was looking for, but knew what she didn’t like. She had even gone as far as purchasing an initial gown, but immediately faced buyer’s remorse after seeing pictures of a dress that encapsulated everything she was looking for in her dream dress.
Morgan’s design was inspired by the “Show Me Your Mumu” co-founder’s wedding dress, along with other inspiration photos she added to her Lookbook to discuss with her stylist during the Design Consultation. Her final design sketch, below, showcased the dress’ deep, sensual neckline, fitted lace bodice, and open back.
Design, Phase 2: Lace and Fabric Selection
The ideal fabric for a gown will depend on its shape, style, and feel. Is your dream dress long, romantic and flowing, fitted and sexy, or structured and modern? Based on the sketch review, we’ll send you physical samples of fabric and lace that you can touch to select the color and fabric to be used in your gown. Morgan’s boho sheath dress combined a loose, flowing soft tulle and lace skirt with an unlined illusion bodice.
At this time, Morgan was also asked to finalize her lace selection for her wedding dress. The Anomalie lace specialist worked with Steph, Morgan’s stylist, to identify the best options for Morgan’s dress based on the inspiration photos uploaded to her Lookbook and discussed during the design consultation. With the help of photos and videos Morgan narrowed down her options to select her favorite lace to be incorporated into her final design.
Design, Phase 3: Measurements
The final box to check before your dress is sent into production (the “Create” phase) is to have your measurements completed by a local Anomalie tailor partner. We’ll upload your measurement profile, specific to the design of your dress, and introduce you to an alterations specialist local to your area. Morgan scheduled an appointment and uploaded her measurements to her dashboard as the last step before watching her dress come to life.
Pro-stylist tip: Be sure to read the instruction sheet on your measurement form TWICE before heading to your appointment. You’ll want to make sure you bring the appropriate undergarments, shoes, and provide guidance to the tailor on your measurements based on your dress design.
Create, Phase 1: Pattern Review
The first step of production is the pattern review, where you design team at the workshop will create your dress using a “muslin” material. The review is a simple version of the final dress, made with a different material from the high quality fabrics that will be used in the final garment, that shows how the dress will fit and hang when worn. Now is your chance to confirm the dress’ silhouette and shape. This review of Morgan’s dress offers a 3D view of the deep neckline, fitted hips, and flared skirt:
Our stylists will walk you through every step of the process to make sure you feel nothing but beautiful when you walk down the aisle, but be sure to take ownership throughout the process by looking closely at each update and providing prompt feedback on your workshop updates.
Create, Phase 2: Lace Review
Lace is often the most intricate and personal detail of a wedding gown. In the final stage of creation, you’ll have the opportunity to review and refine the lace density and placement. This is also when we’ll finalize any custom embellishments (think unique beading and colored appliqués) that you and your stylist might have dreamed up. Here, the delicate floral pattern on Morgan’s illusion lace bodice is pictured in all its glory before being sewn onto the dress:
Once the lace placement is finalized, the dress is ready to go into final stitching before showing you photos of your completed custom wedding dress!
To add to the stress of planning your standard wedding, Morgan had to move her wedding date and location to avoid catastrophic hurricane Irma, in the fall of 2017. Luckily, the dress arrived ahead of schedule despite changes to the wedding timeline. Morgan says she was impressed by stylist Steph’s responsiveness and thoroughness, and grateful that her dress was one thing she didn’t need to worry about as the big day drew near.
Unboxing the final dress was a magical moment for Morgan, and she wasn’t alone: her groom, who knew how much work and care she’d dedicated to the process, was wowed by the result and told our stylists that it was exactly what he’d pictured her wearing. If you ask us, that’s a pretty good sign that the two of them are as perfect a fit as her dress!
Ready to explore the Anomalie custom wedding dress process for yourself? Schedule an intro call here to find out if Anomalie is the right for you.
Photos by the amazing CC Weske Photography.