This past week marked the 2-year anniversary for Anomalie, encouraging me to reflect on the growth of our company, celebrate the brides we have had the honor to work with, and look forward to the exciting endeavors for the year ahead.
In the past 12 months alone, we have worked with thousands of brides to bring their wedding dress vision to life. This growth has led Anomalie to expand our partnerships with out incredible workshop partners. We also opened an office in Arizona where our Customer Experience Team is now based, and hired managers in Hong Kong with extensive bridal experience at companies like Vera Wang and David’s Bridal.
This past weekend our San Francisco team participated in our first ever Anomalie Retreat in Sonoma, where the conversation focused on our “Anomalie Vows” (i.e., values) and our plans to bring ore value, customization and body inclusivity to all brides. More on this in the near future!
On the cusp of our two year anniversary, we are also proud to announce the launch of the Anomalie veil collection (available to order Monday, December 10, 2018). This new standalone veil collection came out of hundreds of requests from brides in the Anomalie community who are discouraged by the lack of options and insane price points. A simple piece of tulle with minimal embellishments should not cost $2,000!
Until now, brides had to order a custom dress to receive an Anomalie veil. Now, brides can order a semi-custom veil through an efficient, online experience – with or without a dress.
Anomalie was started out of my own frustration with wedding dresses. Our mission is to bring more value, customization, and body-inclusivity to the industry. If you can’t find your perfect dress at the boutiques, our stylists are always ready to chat. And now, if you are looking for the perfect veil at the best possible price, we’ve got your covered!
- Starting this month, Anomalie will begin selling a standalone line of handcrafted veils.
- Our veils are priced dramatically lower than any competitor. Starting at $50 for raw tulle, up to $375 for hand-beaded cathedral length (compare to $1,200+ at competitors).
- The collection offers 6 different trim options and 3 different lengths curated by our design team to complement every dress and style.
- The Anomalie collection can be purchased through a seamless online process – with or without a dress.
As we look to the year ahead and continue to grow, we cannot wait to continue celebrating YOU. Thank you for being an amazing community to work with, and thank you for allowing us to be part of such a special moment. Everyday you all put smiles on our faces and as Joecel, our Stylist Manager would put it, give us “the goosies” knowing that we are making a difference in each of your lives.
Leslie Voorhees, CEO